Richard brings extensive experience across the automotive industry, with a background spanning marketing, IT, sales, digital services and customer service. Since joining Mercedes-Benz Trucks UK in 2017, he has held a variety of leadership roles that have helped shape the business and strengthen its position in the market.
Prior to his current position, Richard served as Head of Customer Service Delivery at Mercedes-Benz Trucks UK during the company's transition to Daimler Truck UK. In this role, he and his team established strong foundations for customer service improvement and consistency across the market. Through effective strategic execution across a diverse Dealer network, they delivered significant KPI growth and enhanced the customer experience.
Since 2023, Richard has served as Director, Customer Service & Parts, leading the aftersales truck business for Mercedes-Benz Trucks and FUSO Trucks across Great Britain and Northern Ireland. In this role, he has successfully developed the aftersales strategy while further strengthening Daimler Truck UK’s reputation as a trusted partner to Dealers, authorised repairers and customers.
Widely respected for his authentic and collaborative leadership style, Richard is known for leading with pride, clarity and integrity. He is passionate about fostering a culture built on respect, inclusivity, achievement, customer satisfaction and loyalty.
Commenting on his appointment, Richard said:
"I’m incredibly proud to be taking on the role of Managing Director & CEO of Daimler Truck UK and would like to thank everyone who has supported me throughout my journey with the business.
Since joining Mercedes-Benz Trucks UK in 2017, I’ve had the opportunity to work with fantastic colleagues, Dealer partners and customers across the country. Those relationships have shaped my experience and reinforced what makes this business special - the people behind it.
As I step into this new role, I’m excited about what we can achieve together. We have a strong team and a clear focus on delivering for our customers. I look forward to building on the great work already underway, supporting our colleagues and partners, and continuing to create a culture where people feel valued, respected and empowered to succeed.
I’m excited for the next chapter and grateful for the opportunity to lead Daimler Truck UK into the future.”
With a deep understanding of the business, its customers and its partners, Richard is well placed to lead Daimler Truck UK into the future. His appointment reflects the strength of talent within the organisation and its continued commitment to delivering excellence for customers, colleagues and stakeholders alike.