SM UK partners with Reed Boardall on major fleet safety contract

SM UK is proud to announce a new partnership with Reed Boardall, one of the UK’s largest temperature-controlled food distribution businesses, equipping their new fleet of 51 Volvo trucks with a comprehensive suite of fleet safety technology.

Under the partnership, SM UK has installed advanced camera systems and telematics across the new fleet, ensuring Reed Boardall’s vehicles meet the highest safety standards and protecting drivers, other road users, and the communities they operate in every day.

Reed Boardall operates a fleet of over 200 vehicles from their single site in Boroughbridge, North Yorkshire, delivering 12,000 pallets of frozen food daily to the UK’s leading supermarkets. As a business operating 24 hours a day, year round, the safety and reliability of their fleet is critical to everything they do.

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“Safety has always been central to our operation and partnering with SM UK, a Yorkshire company known nationally for its expertise in cutting-edge fleet safety, was a natural fit,” said Stevland Town, Managing Director at Reed Boardall. “We both share a commitment to raising standards across the logistics industry, prioritising driver safety, compliance and the long-term sustainability of our operations”

Laura Claughan, Sales Director at SM UK said:

“We’re incredibly proud to partner with Reed Boardall. As two family-founded Yorkshire businesses built on reputation, quality, and trust, we share a passion for doing things the right way. Equipping their new Volvo fleet with the latest safety and camera technology is about more than compliance; it’s about protecting drivers, other road users, and the communities our vehicles operate in every day.”